Do your prospects know, like and trust you? People need to be able to know, like, and trust you as a brand before they will be willing to buy from you, that creates brand loyalty.
Well, that’s the difference between attracting your ideal client, like a magnet, and chasing every single prospect hoping for a sale.
Every business activity you engage in encompasses branding. Whether online or in-person, every speaking engagement, social post, and 1:1 conversation builds brand recognition, awareness, value and trust. Building a brand that people “know, like, and trust” is a game changer and should be an integral part of everything you say and do.
How do you build brand loyalty? By being authentic and developing a genuine connection. Only then will people be able to trust you. And voila, like magic, your audience will turn into loyal followers, customers and clients.
KnowShow up, share your genius and offer your best stuff. Don’t hold back, don’t be stingy, be a go giver and approach every situation with that in mind, what can I give?
LikeBuild a brand that people like to do business with. Because, if they really like you and you’ve delivered on your brand promise, they will refer you to others and create an organic brand buzz around your business. Win/Win!
TrustRemember, your brand is not simply a logo. Your brand identity includes your mission and vision statements, your unwavering core values, your messaging and so much more. Look at it this way, your brand is the underlying reason people ultimately trust you enough to do business with you (no matter what you’re selling). Brand Loyalty!
Branding is a perception, it lives and breathes in the mind of your public. Branding is a comprehensive expression of your business message that speaks for you 24/7. *It’s important to note, however, that brand perception is owned by consumers, NOT businesses. Regardless of your message, whatever people are thinking and saying about your brand, that is your brand….
Defining your brand and developing a brand strategy can be complex, but the truth is that… BETTER BRANDING = Better Results / Higher ROI / Increased Retention / Better Recognition and Notable Business Longevity
Simon Sinek on brand loyalty…
“There is a big difference between repeat business and loyalty. Repeat business is when people do business with you multiple times. Loyalty is when people are willing to turn down a better product or a better price to continue doing business with you. Loyal customers often don’t even bother to research the competition or entertain other options.” — Simon Sinek
How would you categorize your current business branding?
We encourage you to answer this challenging question honestly and, if you hesitate for even a second in answering with complete confidence, then reach out, we’re here to serve. Schedule a COMPLIMENTARY, Brand Consult Call today!
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